The biggest announcement of my life
It's actually happening
Hey team,
It is my HONOUR to finally share this with you.
The team and I have spent the last 5 months building something to raise the standard of management forever.
Introducing… Custard.
A professional-grade AI platform that turns managers into powerhouse leaders, using weekly team pulse surveys, real feedback, and tailored action plans using all my education.
So here we go, the Custard waitlist is officially open
👉 Join the waitlist here (for all the juicy behind the scenes and updates)
But… Wtf is Custard?
Google spent years studying team performance. Their conclusion: 70% of team engagement variation comes down to the manager. Not a strategy. Not the SLT initiatives. The direct manager.
That means our managers can either be our biggest risk… Or our greatest competitive advantage. Custard makes sure it’s the second.
With weekly, anonymous pulse feedback surveys, it takes less than 30 seconds for each team member to share their real-time thoughts, feelings and feedback.
Based on your team’s responses, every manager gets a personalised dashboard with actionable suggestions pulled from my proven leadership frameworks.
Think:
“Your team is scoring low on psychological safety, here’s a direct conversation to have in your next 1:1” or
“Recognition is down this week, here are three ways to fix it before Friday.”
I’ve been working on this with my incredible team (and a world-class developer) for the last few months and I can’t believe we’re finally showing you.
👉 Join the waitlist here to get all the exclusive info (including how you can be one of our Founding members)
You’ve been here for so many milestones
From my first Instagram videos, to Fresh Start, to my book…
And now this is the most important next step for me. Because i’m on a mission to raise the standard of management globally. For good. Custard is how we do that.
Launching publicly in June 2026.
Thank you for being part of this, always.
H x